MILAN – Coffee consumption in the Philippines has reached upwards of 100,000 metric tons green bean equivalent, up from just about 75,000 tons two years ago, according to the Philippine Coffee Board Inc. (PCBI).
The group attributed this to instant coffee and related mixes; becoming staple drinks of an “increasingly 24/7 workforce.”
“We project an increase in roast and ground coffee, too. Of about 5 percent annually,” or about 5,000 tons, said PCBI chairperson Nicholas Matti in a statement.
The Philippines imports about 75000 metric tons from Vietnam and Indonesia annually to address the gap between production and demand.
Coffee is a P40 billion industry employing about 70,000 farmers in 22 provinces.
