MILANO – Nestlé aims to build on the success of one of its fastest-growing brands with the launch of ‘coffee shop at home’ system Nescafé Dolce Gusto in Australia.
Nescafé Dolce Gusto goes to the other part of the world
The roll-out reflects increasing consumer demand worldwide for Nestlé’s innovations in systems technology, including Nespresso premium portioned coffee and Special T premium portioned tea.
It makes 30 different hot and cold beverages
Including cappuccino, hot chocolate and iced tea, achieved global sales of almost CHF 600 million in 2011.
Its launch in Australia comes two months after Nestlé announced the roll-out of Special.T to five new countries in Europe.
Setting a new standard “There are many home beverage machines on the market in Australia, but Nescafé Dolce Gusto is different,” said Kais Marzouki, Nestlé Australia’s Business Executive Manager for Beverages.
“It has a 15-bar pressure pump similar to those used in café coffee machines. Which helps to produce a layer of frothy milk to create the perfect macchiato, cappuccino, or café au lait.
“It sets a new standard in Australia by allowing consumers to use just one machine to make café-style coffee, as well as a range of other beverages, quickly, easily. And without any mess.”
Easy to use To use the Nescafé Dolce Gusto system
Consumers simply place a beverage capsule in the top of the machine and press a button. The machine injects water into the capsule to build pressure inside it. It then pierces the base of the capsule to create the beverage. Which is released intothe cup below.
Consumers can choose either a manual machine, which requires them to regulate the amount of liquid going into the cup themselves, or a computerised variety. Which automatically measures the amount of each beverage released for extra convenience.
First launched Nescafé Dolce Gusto in Switzerland, Germany and the United Kingdom in 2006
It is now available in 62 countries, with 41 of these in Europe.
The company continues to invest in the brand as its popularity increases.
In the past 12 months Nestlé announced it would open a new CHF 265 million Nescafé Dolce Gusto factory in Germany. The largest market for the brand worldwide, while investing GBP 110 million (more than CHF 156 million) in its Nescafé Dolce Gusto factory in the United Kingdom to triple coffee capsule production.
